The Hooked Workshop

At Stryker, I initiated and facilitated a “Hooked” workshop to explore how we could apply Nir Eyal’s habit-forming framework to enhance user engagement and retention. The Hooked model, focused on four key phases—trigger, action, variable reward, and investment—guided our approach to designing products that foster lasting user habits.

The workshop shifted our team’s perspective toward a more human-centered approach, addressing a key challenge: low patient compliance within the app.

Our goal was to create a product that users instinctively turn to during their knee recovery, making it both useful and engaging.

As a result, we developed a clearer understanding of the user journey and prioritised a list of feature changes aligned with the Hooked principles, aimed at driving long-term user satisfaction and product growth.