The Hooked Workshop

At Stryker, I initiated and facilitated a “Hooked” workshop to explore how we could apply Nir Eyal’s habit forming framework to enhance user engagement and retention.

The Hooked model, focused on four key phases - trigger, action, variable reward and investment - guided our approach to designing products that foster lasting user habits.

The workshop shifted our team’s perspective toward a more human centered approach, addressing a key challenge: low patient compliance within the app.

Our goal was to create a product that users instinctively turn to during their knee recovery, making it both useful and engaging.

As a result, we developed a clearer understanding of the user journey and prioritised a list of feature changes aligned with the Hooked principles, aimed at driving long term user satisfaction and product growth.