As a Senior Product Designer at Elvie, I led the UX/UI redesign of the Pump Controls and Home screens, solving key usability challenges that impacted new and experienced pump users.
This project was about supporting users across two critical moments:
Getting started confidently
Staying in control once they’d begun
I improved clarity in pump modes, streamlined navigation, and enhanced onboarding, delivering a smoother, more accessible experience - especially for first time mothers.
Impact & Key Results
📈 30% Faster Setup – Users completed setup more quickly, with fewer errors.
💪 Confidence increased from 51% to 94% - Users reported feeling significantly more confident adjusting pump settings.
🚀 25% Fewer Steps – The new tabbed layout on the controls screen UI streamlined navigation, making interactions smoother and more intuitive.
📉 62% Reduction in Support Enquiries – Customer support received significantly fewer enquiries related to pump mode confusion, demonstrating improved design clarity.
Challenge
Users faced cognitive overload with cluttered pump controls, unclear mode indicators, and inefficient navigation, making adjustments difficult.
New users also struggled with setup, while the outdated UI lacked educational content at key moments.
Solution
A streamlined, cleaner interface, making pump controls more intuitive, reducing errors, and aligning with Elvie’s evolving product ecosystem.
My Role: Senior Product Designer
Team Composition: UX Researchers, Product Owners, Data Scientists, Engineers, QA
Timeline: September 2020 - January 2021
🚀 Impact at Scale
✅ Launched within Elvie’s Pump App, improving usability for thousands of mothers.
✅ Strengthened Elvie’s brand positioning as an innovative, user-centric healthcare solution.
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See the full case study for a deep dive into research insights, design decisions, testing, implementation details… and more!